When To Be An Expert And How To Cultivate Authority
Most consultants think their clients are buying their expertise (essentially outsourced labor or knowledge) when they buy based on your level of authority.
The greater your authority in a market the more in-demand you’ll be and the higher your fees will be.
…expertise does come in handy. If you don’t have the expertise (either you or someone in your consultancy) then you’ll fail to deliver on the results your clients are expecting.
You need to strike a balance between the authority you need to sell your consulting and the expertise needed to deliver exceptional results.
Listen in to discover that balance.
Expert Vs Authority – CFP019
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