Effective Direct Outreach – CFP021

Effective Direct Outreach – CFP021

How To Use Email To Get Prospects To Raise Their Hand It's not spam. It's direct outreach. So says Dr. Samuel J Woods, Esquire. A lot of consultants resist using email to do outreach because they would hate receiving the emails themselves, but what they forget is that they are not their prospects. Will some prospects get annoyed? Yes. Will it hurt your chances of converting that prospect in the future? Probably not. Will it get you some clients now?…

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Expert Vs Authority – CFP019

Expert Vs Authority – CFP019

When To Be An Expert And How To Cultivate Authority

Most consultants think their clients are buying their expertise (essentially outsourced labor or knowledge) when they buy based on your level of authority.

The greater your authority in a market the more in-demand you’ll be and the higher your fees will be.

But…

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Follow-Up For Consultants – CFP018

Follow-Up For Consultants – CFP018

Build A Solid Follow-Up System And You’ll…

Impress Your Connections, Become More Referable, And Rapidly Grow Your Revenue.

Following up with all the people (prospects, vendors, clients and even past clients) connected to your business is critical to success.

Most people know this or at least suspect follow-up is important.

But why don’t they follow-up?

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